The Briad Group®    |    78 Okner Parkway  Livingston NJ 07039    |    973.597.6433   |   Fax 973.597.6422

Copyright © 2019 The Briad Group.  "The Briad Group" is a registered service mark and is used with permission.

Promenade Shops


Hotel Division


TGI Friday's



Celebrated as one of the first American casual-dining chains, TGI Friday’s® launched in New York City in 1965. Early success led execs to expand, and by 1975, ten TGI Friday’s® restaurants spanned eight states. Today, TGI Fridays has been delivering great experiences, food and beverages for almost 50 years. With over 900 locations in more than 60 countries, every day can be Friday at the Best Corner Bar in Town!


Friday’s restaurants tout a long history of innovation, and are credited with coining ‘happy hour,’ inventing the Long Island Iced Tea and Loaded Potato Skins, and popularizing frozen and ice cream drinks.


In here, we make real emotional connections, based on true integrity with our guests. Every fresh ingredient, every dish from the kitchen, every bartender's best drink is our way of saying 'thank you' for coming in with your friends.


The Friday’s™ brand created the first World Bartender Championships in the mid-1980s to honor the infamous, trend-setting, bottle-tossing style of Friday’s bartenders around the globe. This early tradition of ‘flair bartending’ has carried on through the years, making Friday’s a hotspot for high-energy service and fun food and drink.


The Briad Restaurant Group, LLC upholds TGI Friday’s® strong track record in industry leadership, innovation and standards of excellence, striving to treat every customer as an honored guest. Briad has been honored to receive the TGI Friday’s Domestic Franchise Group of the Year Award three years in a row, which recognizes superior operating standards and absolute commitment to customer satisfaction. In 2010, Briad was honored with the “Franchise Developer of the Year” award by Carlson Restaurants Worldwide.


On Wednesday, February 22, 2017, TGI Fridays celebrated the best of the best at the Myrna Awards Ceremony in Dallas.  The awards given out were to the best operators in the world for 2016 and Briad had two winners out of the thousands of teammates worldwide. Kim Moyer, our General Manager of Sam’s Town, was awarded GM of the year and received a beautiful crystal trophy as well as a brand new Rolex watch! Kim had a tremendous year and was definitely deserving of such awesome recognition. Kim, who was accompanied by her husband, had one more supporter to cheer her on at the event, although he was much more than just a guest. Bob Belmont, Kim’s Director of Operations, received the coveted Operator of the Year Award that recognizes not only one of the best DO’s in the United States, but literally the BEST Director of Operations in 2016! Bob received the iconic Myrna trophy and a WOW (walk on water) pin for having another incredibly successful year. Both Bob and Kim did what great leaders always do and thanked their teams for their successes. Briad was honored to be able to support both Kim and Bob at the awards ceremony.


At the 2017 World Bartending Competition at the Hard Rock Café, Alejandro Silva, champion bartender from our Rancho Cucamonga restaurant, was competing in his 4th and final WBC. Alex, who was one of nine bartenders from all over the world, competed his heart out. He put on an incredible show as he done year after year and finished in 4th place.


For the second year in a row, the Briad TGIF team took home the trifecta of TGI Friday’s accolades in Restaurant Operations at the December 2018 Championships event. Paul Blough, SVP Operations, Bob Belmont, DO Las Vegas Operations and Amanda Lytle, GM of Rancho San Diego took home the prestigious 2017 Franchise of the Year, Director of Operations of the Year and GM of the Year. All of the passion at Briad paid off with hard work, dedication to excellence and creating true emotional connections with guests and teams.


Founder Dave Thomas opened the first Wendy’s® Old Fashioned Hamburgers restaurant in downtown Columbus, Ohio on November 15, 1969. The name Wendy and the illustration of a pig-tailed, red-headed little girl were inspired by Thomas’ own daughter, Melinda Lou.


Just over one year later, in 1970, Wendy’s® opened a second restaurant in Columbus, featuring a Pick-Up Window with a separate grill. This innovation revolutionized the fast-food industry, propelling Wendy’s® from a Columbus restaurant chain into a foodservice phenomenon.


Dave Thomas’ idea was always, very simply, to build a restaurant where families could enjoy hamburgers their way. Operating under the motto “Quality Is Our Recipe,” Wendy’s® quickly became known for the square beef hamburgers that hang over the bun, each made with the customer’s choice of toppings.


In 1979, Wendy’s® became the first national restaurant chain to introduce the salad bar, which kicked off the company’s menu diversification program. In 1983, it became the first restaurant chain nationwide to offer baked potatoes. Other recent menu innovations include crispy chicken nuggets, the Big Bacon classic and a wide variety of to-go salads.


Quality and fresh, made-to-order food remain the focus, allowing Wendy’s® to quickly serve a variety of meals to millions of customers daily.


When Briad’s quick-service division decided to become a franchisee of Wendy’s® International Inc., it immediately netted extremely successful results. We now own and operate 111 Wendy’s® restaurants throughout New Jersey, New York and Pennsylvania. All of Briad’s Wendy’s® are equipped with state-of-the-art technology to better serve customers, and Briad is actively committed to staff development and employee growth.


Briad Wenco, L.L.C. is a franchisee of The Wendy's Company, and assumes all liability for the content represented in this web site. All representations made in the web site are solely those of Briad Restaurant Group, LLC and are not to be, under any circumstances, construed as endorsed by, or representations of, The Wendy's Company. (


The Wendy's name and design, and Old Fashioned Hamburgers are registered trademarks of Oldemark LLC and are licensed to The Wendy's Company.

Energetic, modern, upbeat, fun and most importantly, simply delicious, Zinburger offers a mouthwatering selection of gourmet burgers, salads and sides, decadent shakes and desserts, and a carefully crafted selection of wine. Zinburger made its New Jersey debut in December 2010.


Menu highlights include The Zinburger with Manchego Cheese & Zinfandel Braised Onions; The Samburger with Applewood Smoked Bacon, American Cheese, Lettuce & Thousand Island Dressing and the Kobe Burger with Cheddar Cheese, Wild Mushrooms, Lettuce & Mayo. Side selections include generous portions of Handcut Fries, Sweet Potato Fries with Yogurt & Maple Dipping Sauces; and Zucchini Fries with Parmesan Cheese & Ranch Dressing. In addition to gourmet burgers, Zinburger offers a turkey burger, Ahi Sandwich, veggie burger, two chicken sandwiches, chili bowl and six hearty salads.  And for dessert – a delicious array of hand-dipped old fashioned milkshakes and floats.


The setting is sleek, contemporary, upbeat and playful featuring rich wood and earth tones and stylish, comfortable seating. The restaurant offers a full bar with cocktails and an extensive wine and beer selection including perfectly paired wine selections for every item on the menu and many local craft beers.



Hotel Division


Briad Hospitality’s hotel Division finds success by making lifelong emotional connections with our associates and clients on a daily basis. We have a proven track record as a hotel company that attracts the best and brightest managers and are proud of having extremely low management turnover. Because of our constant growth we are able to provide tremendous career opportunities for our associates and leaders. We run award-winning hotels within both the Hilton and Marriott brands consistently ranking in the top percentile in service and overall satisfaction. Our Hotel Management Division offers tools and resources to our hotels including one on one operational training, pre-opening sales support, revenue management oversight and sales/marketing leadership by an experience team of hoteliers.


Marriott is a leading worldwide hospitality company that operates and franchises the broadest portfolio of 29 lodging brands in the world, operating in 130 countries with more than 6,700 lodging properties including the Starwood Hotel Brands. “Take care of your associates and they’ll take care of the guests” was the philosophy of Marriott's founder, J. Willard Marriott. At Marriott, caring for people and the community is part of who they are. Marriott® is deeply committed to service consistency, and strives to maintain the unqualified integrity of its many brands. All Marriott® hotels are held to the same exacting standards, regardless of their ownership.


Hilton Worldwide with nearly 913,000 hotel rooms worldwide is one of the largest hospitality companies. Hilton Hotels include 16 brands in 113 countries with 5,600 properties worldwide. Each franchise is backed by the power of Hilton’s® award-winning Hilton HHonors® guest reward program, its worldwide reservations network, and an unwavering commitment to technology, innovation and quality. Homewood Suites by Hilton, the international brand of upscale, all-suite, extended stay hotels now has over 365 hotels open.


Since obtaining our franchise rights to both Marriott and Hilton branded hotels, Briad has developed more than one billion dollars in real estate. Marriott brands; Courtyard, Residence Inn, Springhill Suites, TownePlace Suites and we are currently developing multiple AC by Marriott hotels and newly reimagined Element hotels by Marriott. With Hilton we’ve found success developing Homewood Suites and Hilton Garden Inn brands.


Having already developed, owned and managed 34 Marriott- and Hilton-branded hotels, we have the experience necessary to operate successfully in the best AND the most challenging economies. We are currently undergoing explosive growth with more than 4,000 rooms expected in New York, New Jersey and Connecticut. We will continue to develop the right Marriott and Hilton brands in high demand markets, hire the best people and be leaders in the markets where we operate.


Residence Inn Islip Courthouse Complex


Courtyard Islip Courthouse Complex


Residence Inn Hamilton


TownePlace Suites Cranbury-South Brunswick


TownePlace Suites Dover Rockaway


Homewood Suites Southington


Homewood Suites Bridgewater-Branchburg


Hilton Garden Inn Princeton – Lawrenceville


Homewood Suites Poughkeepsie

The Briad Group® opened The Promenade Shops at Clifton in 2008.  It consists of multiple buildings located on 12 acres of land on Route 3 in Clifton, New Jersey.  It is now 100% leased and has become an icon in the community, with 160,000 square feet of commercial space for specialty retail and restaurants, including:



Anthony's Coal Fired Pizza

Beauty Plus


Charming Charlie



Clifton Jewelers

Cupcake Café (Energy Café)

CUPS Frozen Yogurt

Edward Jones

European Wax

It's Greek to Me

J. Jill

Joe's Crab Shack

Jos. A. Bank Clothiers

LA Fitness

Management Office

Massage Envy

Mighty Quinn's Barbeque

Moe's Southwest Grill

Once Upon a Skirt

PNC Bank

Portrait Innovations

Stew Leonard's


TGI Friday's

Top Style Nails

Zinburger Wine & Burger Bar