history

leadership

community

A History of Success.

 

The Briad Group has come a long way since October 1987, when Brad Honigfeld opened his first franchise—a Steve’s Ice Cream/Carnegie Deli in Princeton, N.J. Today, the ice cream parlor long gone, Briad now manages restaurants, major hotel chains, and is expanding into shopping center development and operation as Briad Restaurant Group, LLC.

 

We are best known for our three major divisions: quick-service, which operates Wendy’s® Old Fashioned Hamburgers restaurants; casual-dining, which oversees T.G.I. Friday’s® restaurants; and lodging, which develops and operates hotels under the Marriott® and Hilton® brands. Additionally, we opened the Promenade Shops at Clifton in 2009, a lifestyle shopping center.  In 2010, we decided to expand our restaurant operations, so we developed a new frozen yogurt concept called Cups Frozen Yogurt – That’s Hot and we became a licensee for Zinburger Wine and Burger Bar. The Briad Group is quickly becoming one of America’s fastest growing restaurant and hospitality companies.

 

 

How We Arrived.

 

Within a year of serving that first ice cream cone at Steve’s, Briad opened a Roy Rogers restaurant in North Brunswick. We discontinued that brand in 1994, when we became a franchisee of Wendy’s Old Fashioned Hamburgers, converting many of the Roy Rogers restaurants to the Wendy’s brand. We now operate 49 Wendy’s throughout New Jersey, New York and Pennsylvania, with plans to open more elsewhere.

 

The opening of our first T.G.I. Friday’s in central New Jersey (1993) initiated our casual-dining division. Over the next few years, Briad acquired additional development rights for central and northern New Jersey, as well as exclusive rights in Connecticut. In 1999—for the third consecutive year—we were named the “Domestic Franchise Group of the Year” by Carlson Restaurants Worldwide, the franchisor of T.G.I. Friday’s. In June 2006, we acquired Main Street Restaurant Group, the largest franchisee of T.G.I. Friday’s in the country. This major acquisition brings the total number of Briad-owned T.G.I. Friday’s stores to 64 locations in seven U.S. states (Arizona, California, Connecticut, Nevada, New Jersey, New Mexico and New York).

 

Hotel management arrived in 1997, when Briad became a Marriott franchisee; five years later, the company added Hilton to the portfolio. Since obtaining these franchise rights, Briad has developed more than $100 million in real estate, focusing on limited-service hotels, including the Courtyard, Residence Inn, Springhill Suites, Hilton Garden Inn and Homewood Suites brands. During the past decade, Briad has developed, operated and managed more than a dozen properties, and is exploring more projects for the future.

 

We know we must manage costs in order to grow wisely. That’s why we established the construction division in 1993. It allows us to lower construction costs, reduce construction time and provide greater project oversight. We are proud to say this division successfully constructs and/or remodels company restaurants on time and within budget. This division also constructs our hotels, while the maintenance division is responsible for keeping our buildings in top condition—another cost-saving measure that points to our success.

 

By selecting quality franchise systems, employing experienced and talented managers and providing the infrastructure to support them, we have built a lasting foundation that models success and welcomes opportunities for strategic alliances and future growth.

Brad Honigfeld / Chief Executive Officer

 

Brad Honigfeld is the founder, president and chief executive officer of The Briad Group®, a multi-unit, multi-state, owner, developer and operator of fast-food restaurants, casual dining restaurants, limited service hotels and a lifestyle shopping center.  Brad as visionary, entrepreneur and leader of The Briad Group; has successfully guided the company from its humble beginnings to its current success and profitability. His management abilities, innate entrepreneurial skills and financial, marketing and business acumen, have allowed Briad to grow from one ice cream restaurant into a division of  over 120 TGI Friday’s, Wendy's restaurants, and hotels employing more than 8,000 people with gross sales in excess of $350 million.

 

Initially operating only in the Northeast, in June 2006 The Briad Group completed a tender offer for Main Street Restaurant Group, Inc., which expanded operations into the west coast. Briad owns and operates 12% of the domestic TGI Friday's and approximately 25% of the TGI Friday’s franchise system. While building his restaurant business, Brad also focused on building a hotel business. He and his team located, negotiated, developed, constructed, opened, operated, managed and financed twenty-six (26) limited service Marriott and Hilton brand hotels representing over 2800 hotel rooms with a value in excess of $375 million in three separate Transactions over the years.  Brad has sold all of the hotels and continues to develop new ones. Brad ventured into yet another area with development of the Promenade Shops at Clifton, a 130,000 square foot lifestyle center anchored by a Stew Leonard’s Wine Shop, LA Fitness, Joe’s Crab Shack, PNC bank and TGI Friday’s, and providing an opportunity to open and test new restaurant ventures, including, Zinburger and Briad’s own proprietary concept of CUPS Frozen Yogurt-That’s Hot™, a self-serve frozen yogurt establishment.

 

Brad has utilized his keen insight, negotiating skills, persistence and vision to develop strategic alliances with financial institutions, contractors, vendors, marketers and other developers.  These alliances have helped Briad maximize its profit, reduce expenses and increase net worth.  In the coming years, Brad will continue to lead Briad toward new growth opportunities, expansion into new markets and increased profitability.

 

Brad is an active and respected member of the franchise community serving on a myriad of committees and sitting on numerous industry panels and often asked for his advice and counsel.  The Briad Group has been recognized with honors over the years for its quality, growth, and attention to detail, commitment to excellence in service, and outstanding operations.  T.G.I. Friday's named Briad as the "Outstanding Developer" of the year in 1995, and for years 1996, 1997, 1998, 2006, 2007, 2008 and 2009, T.G.I. Friday’s awarded Briad the “Franchise Developer of the Year”.  The Briad Group also received an "Outstanding Achievement Award" in 2003 from Homewood Suites/Hilton and was awarded the Top New Hotel Performance 2007 for the Bethlehem Homewood Suites.  The Briad Group has been consistently ranked among top owners and developers, in 2010 Hotel Business Top Owners and Developers #83.  2011 Multi-Unit Franchisee-99 Largest Multi-Unit Franchisees Mega Stars #60, Restaurant Finance Monitor 2011 and 2012- Ranked 9 out of 200.  Most recently, Wendy's® recognized The Briad Group® with their Legacy Award - Employer of the Year for their extensive programs to benefit the employees.

 

 

Rick Barbrick / President and Chief Operating Officer

 

Rick Barbrick has a long and distinguished career in the hospitality industry. He brings with him a wealth of restaurant knowledge and a successful track record. Most recently, Rick served as President & CEO for Avado Brands, an operator of 117 full-service restaurants, including the full-service Mexican chain Don Pablo’s and the brewpub Hops.

 

Prior to his position at Avado, Rick was President and COO for Bertucci’s Corporation, vice president of operations for Chilis and On the Border, and director of operations for numerous other dining concepts.

 

A message from the president:

 

"At Briad, we will operate nationally recognized restaurant and hotel brands that deliver an outstanding guest experience with positive, energetic teammates providing unmatched hospitality in a sparkling clean environment."

 

Guiding Principles:

 

• Winning Diverse Teams by Practicing Deliberate Inclusion

• Positive Passion and Energy

• Recognize Great Work

• Accountable Performance

• Integrity/Guardianship

• Outstanding Communication

• Leading with Respect

• Be the Best

• Have Fun

• Pursue Simplicity

• Be Profitable—Make Money

 

 

Dave Cahill / Senior Vice President and Chief Financial Officer

 

Dave Cahill came to Briad in 1992, and currently is responsible for Accounting, Finance, Risk Management and Insurance. He brings with him an entrepreneurial spirit from 14 years with Marriott Hotels and Resorts.

 

It was at Marriott where Dave began his accounting career, serving as Assistant Controller, Controller and Senior Financial Officer for unit level operations.  He earned the distinction of being named Controller of the Year twice while working for Marriott.

Community Relations

 

Fundraising strengthens hope, spirit and community. The Briad Group understands that and is committed to several annual events that encourage “giving back.” Whether it’s through our Benefit Nights, the Golf Tournament or the events leading up to the Bartender Championship, our company has raised millions of dollars in support of various charities, and we will continue to do so.

 

This is what we call creating positive community relations. It helps us maintain our guiding principles, which include creating positive passion and energy, recognizing great work, being the best we can be, leading with respect, and having fun. At Briad, it’s our way of life.

 

To learn more about each of the above-mentioned events, continue reading.

 


Benefit Nights

 

In 2009, The Briad Group’s T.G.I. Friday’s® Brand Division initiated a special program to generate company awareness and goodwill within its communities. Called Benefit Nights, it targets local charities and local chapters of national charities, school groups in need of fundraiser ideas, as well as non-profit community groups raising funds for worthy causes to help them achieve their fundraising goals.

 

How do we do this? Once we’ve identified an opportunity, that is, a group in need of a fundraising outlet, we help move things forward so the group has a venue in which a fundraiser can take place. Along with the group coordinator, T.G.I. Friday’s® employees decide what the fundraiser will be, schedule a date, coordinate the event, create the marketing plan, and host the event at a specified T.G.I. Friday’s® restaurant location.

 

Briad provides the non-profit outlet with a flyer template so they can print and distribute their own marketing materials, which guests will need to bring in order to participate. On that evening, a portion of the proceeds from food ordered will be collected and sent directly to the charity involved. It’s that simple.

 

We know fundraising is a valuable part of strengthening hope, spirit and community. So if you know of a group in need of a fundraising venue, T.G.I. Friday’s® would like to help. All you have to do is contact your nearest restaurant to reserve the date and time. We’ll do the rest.

 


Golf Tournament

 

Play golf? We do, too. That’s why The Briad Group hosts a charity golf event each year. Initiated in 1999, and organized by our East Coast Human Resources Department, the Briad management team works its network to gather donations and prizes for the annual event.

 

About thirty people from our New Jersey office volunteer on the day of tournament. They run registration, set up the contests and sell raffle tickets.

 

We’ve grown the event from $22,000 in charitable donations that very first year to $415,000 in 2012. It’s our way of giving back to the communities who support our businesses and the organizations that do so much to help others.

 

In total, we’ve been able to donate nearly $3 million to charitable organizations because of this event. The Dave Thomas Foundation for Adoption, which is a Wendy’s charity (begun by the founder Dave Thomas who was adopted as a child), has received more than $1.5 mil from our golf outings.

 

Here’s a sample list of who else our donations have helped:

 

Children’s Miracle Network: $78,000

Make a Wish Foundation: $50,000

Friends of the Casa: $50,000

National Adoption Center: $48,000

 

The annual Golf Tournament allows us the opportunity to show we care.

 


Bartender Championship

 

Shake, rattle and pour. That’s what T.G.I. Friday’s® World Bartender Championship looks like. It began in the mid- to late-1980s as a challenge between local bartenders and has since grown to represent the entire restaurant chain. It’s something The Briad Group would not ignore. Friday’s® restaurants host local competitions throughout the year, sending winners to the regionals, then on to the semi-finals. This year, the best of Briad will advance to the finals in Las Vegas before the winner heads over to the World competition in Dallas, TX.

 

The event honors the trend-setting, bottle-tossing style of Friday’s® bartenders around the globe. This tradition of “flair bartending” makes Friday’s® restaurants all over a hotspot for high-energy service and a fun food and drink experience. The event is also used to raise funds for charitable organizations, with a portion of proceeds from food and beverage purchases going to designated charities.

 

If you’ve never seen a local competition, keep your eyes open for news of upcoming events at a Friday’s® near you. The public is welcome and encouraged to attend. We want you to be part of the fun.

Fundraising strengthens hope, spirit and community. The Briad Group understands that and is committed to several annual events that encourage “giving back.” Whether it’s through our Benefit Nights, the Golf Tournament or the events leading up to the Bartender Championship, our company has raised millions of dollars in support of various charities, and we will continue to do so.

 

This is what we call creating positive community relations. It helps us maintain our guiding principles, which include creating positive passion and energy, recognizing great work, being the best we can be, leading with respect, and having fun. At Briad, it’s our way of life.

 

 

 

 

 

 

 

 

 

 

 

The Briad Group®    |    78 Okner Parkway  Livingston NJ 07039    |    973.597.6433   |   Fax 973.597.6422

Copyright © 2013 The Briad Group.  "The Briad Group" is a registered service mark and is used with permission.