The good news for Briad is that we too are "springing forward." Our sales are better than they were last year this time, thanks to all of your efforts. Historically, restaurant activity is somewhat recession insensitive. If the economy does slow down or soften, restaurant sales do not decline at the same rate as other forms of entertainment, such as cruises. During a recession, a family may wait to purchase a new car, but they aren’t going to put off a night out at Wendy’s or T.G.I. Friday’s. Families will persist in spending money for good food, good value and good fun during tough times. The old adage, "persistence pays," really is true for us at Briad.

Persistence pays in other, less tangible ways, of course. I believe nothing in the world can take the place of persistence. Success in life is a matter not so much of talent and not so much of opportunity but rather of concentration and perseverance – day in and day out, doing the best you can with what you have. Success is not a sometime thing – it is an all-the-time thing. In other words, you don’t do what is right once in a while, but all the time. Success is a habit we must nurture every day.

As we continue to spring forward this year, let’s persist not only in keeping our guests satisfied with our food and service but also in keeping ourselves satisfied with the knowledge that by doing our best every day, we can achieve greatness that lasts through all seasons.