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The Briad Group

If you can eat there, drink there or sleep there, they can play with it, adding our special brand of flair to the flavor of fun called The Briad Group®. Welcome to The Briad Group website, where you’ll learn about one of America’s fastest growing hospitality companies.

From hamburgers to hotels, Briad is rapidly expanding to serve many hospitality needs. The Briad Group’s (TBG) robust portfolio consists of Wendy’s franchise locations, an east coast concentration of Marriott and Hilton hotels, an outdoor lifestyle shopping center and the latest jewel in our crown – our unique Rooftop Experiences and Lounges. 

There’s More.

Briad, a company that began with a single ice cream parlor in New Jersey, now owns and operates 108 Wendy’s® Old Fashioned Hamburger restaurants, develops and manages hotels in New York, New Jersey, Connecticut, and California under the Marriott and Hilton flags, and operates Rooftop Experiences in New Jersey and soon to be California. Briad has always prided itself on being a diversified hospitality company with hotel, dining and QSR divisions.


Our formula for success includes building strong leadership teams. The Briad Group® takes pride in training, developing and promoting what it considers the hospitality industry’s most talented team members. 


Create positive lifelong emotional connections with teammates and guests.

Guiding Principles.

• Winning diverse teams by practicing deliberate inclusion
• Positive passion and energy
• Recognize great work
• Accountable performance
• Integrity/Guardianship
• Outstanding communication
• Leading with respect
• Be the best
• Have fun
• Pursue simplicity
• Be profitable – make money