Welcome to fun.


If you can eat there, drink there or sleep there, we can play with it, adding our special brand of flair to the flavor of fun we like to call The Briad Group®. Welcome to our website, where you’ll learn about one of America’s fastest growing hospitality companies.


From hamburgers to hotels, The Briad Group® is rapidly expanding to serve many hospitality needs. Our robust portfolio consists of Wendy’s franchise locations, an east coast concentration of Marriott and Hilton hotels, an outdoor lifestyle shopping center and the latest jewel in our crown - Zinburger Wine and Burger Bar. In 2016, Briad ranked 16th on the Franchise Times Restaurant 200 list boasting annual sales of close to $400,000,000 and steady growth expected into 2017 and beyond.


There's more.


Briad, a company that began with a single ice cream parlor in New Jersey, now owns and operates 109 Wendy’s® Old Fashioned Hamburger restaurants, Zinburger Wine & Burger Bar restaurants, and is currently developing hotels in New York, New Jersey and Connecticut that will deliver over 1,200 rooms under the Marriott and Hilton brands.


Briad has always prided itself on being a diversified hospitality company and with the hotel, casual dine and QSR divisions came the introduction of the latest restaurant concept; Zinburger Wine and Burger Bar. This innovative concept is serving gourmet burgers, salads, decadent shakes, and sides from a scratch kitchen and to compliment the menu there’s also a full bar and an adventurous wine list.

Our mission.


Create positive life long emotional connections with our team mates and our guests.


Our formula.


Our formula for success includes building strong leadership teams. The Briad Group® takes pride in training, developing and promoting what it considers the hospitality industry’s most talented team members. Through Briad University, where our management students learn the latest industry techniques and best management practices available, we provide a unique opportunity for team mates to learn three different segments of the industry: quick-service, casual-dining and hotel operation. Individuals can join the team as hourly associates and move up to manage multiple restaurants or oversee the growth of the hotel group.  We think it’s our attention to training and development that distinguishes us from other franchise-based companies.

The Briad Group®    |    78 Okner Parkway  Livingston NJ 07039    |    973.597.6433   |   Fax 973.597.6422

Copyright © 2020 The Briad Group.  "The Briad Group" is a registered service mark and is used with permission.